Our Formulator
Meet Lindsey Duncan - CN, ND

Lindsey’s background has centered around the nutrition, natural health, and supplementation fields for more than 30 years. In the late ‘80’s and early ‘90’s, he studied with the world-renowned detoxification expert and natural health pioneer, Dr. Bernard Jensen. Lindsey received his first degree in Nutrition (CN) from the National Institute of Nutritional Education (NINE). He also has a Comprehensive Nutrition Degree from Huntington College of Health Sciences University, which is fully accredited by CHEA (Council for Higher Education) and DEAC (Distance Education Accrediting Commission). Lindsey completed his ND degree with high honors from the Clayton School of Natural Medicine and, in addition, was board certified in Integrative Health through the American Association of Integrative Medicine. He was also certified in Iridology by the late, great Dr. Bernard Jensen.

In Santa Monica, California in the late '80's and '90's he built, ran and was the head nutritionist of the Home Nutrition Clinic.
He accumulated well over 30,000 hours of time guiding, teaching and encouraging people to change their lifestyles and begin their journey to better health through detoxification, nutrition, supplementation and numerous other natural healthcare techniques.
Lindsey is also an expert formulator and has won multiple awards in multiple countries for his unique, cutting edge and effective nutritional supplement formulations. He has been recognized as one of the top nutritional supplement formulators in the world. His products have led entire categories throughout all retail channels. Lindsey later started, funded and ran some of the most innovative and rapidly growing nutritional supplement companies in the world.

In the ‘90’s he began Nature’s Secret, in early 2000 he built Genesis Today, and finally in 2007 built Genesis Pure.
Despite the successes he built with these companies, Lindsey presently has no affiliation or involvement with any of them. After many years of building and running huge businesses, he realized that he had actually gotten too far away from his fundamental goals and passion for helping people. His life had become too much about business. No one put it better than Lindsey himself, when he said, “The fame, fortune and notoriety mixed with the unsavory toxic elements of the greedy Corporate world and being attacked by my very own government was enough for me to walk away and never look back.” The decision to leave his corporate life and get back to his original roots was simple, and he planned to never return to business in this way, until everything changed…